The internet is a marvelous improvement for humanity. For example, sending letters before would require days before the recipient gets the message. It would also require the messenger some money to send it. The further it goes, the longer it takes and the more expensive it cost. Today, every message, letter, even conversation can be sent in a blink of an eye with the least cost possible. This is why the internet is indeed a marvel.
It is also through the internet that businessmen spot an opportunity. That is why there is now a thing called as the search engine optimization or SEO. This optimization is a process in which you put tons and tons of information in the World Wide Web so that when people searches for a certain product, a product that you happen to offer, then they will more likely land on your website and buy that product from you than from anyone else.
But this optimization is not all about businesses selling products. For example, you happen to be an accountant and you offer your services to the general public. But then, no one seems to notice you because other larger accounting firms have saturated the market. They have saturated the market in so much that it is difficult for you to penetrate it any longer. So what you do here is to utilize the internet and optimize the search engine so that people will notice you. This is what you call exposure through SEO strategies.